Visibility Mindset Mastery (Why Playing It Safe is Making You Boring)
The Anxiety of the Blueprint
At different points in our careers, we all long to be accepted by our industry standards. What often holds us back from leaning into our authentic voice—from building the offer that genuinely lights us up—is the desire to be accepted and liked by our field. We want to be seen within the industry's mold so people will say, "Yep, she's the blueprint."
For me, that anxiety is potent. As a young professional, the pressure to be perceived as competent leads to what I call autopilot posting. It’s posting something lukewarm or safe just to maintain consistency.
Recently, I combed through my own content and realized: God, Jazzmyn, you are putting out a lot of caveats. You are sharing it safe. You’re being so boring.
Defying the Beige, Comfortable Patterns
We all know that grad school didn't teach us about marketing. But my passion for visibility isn’t just about making up for missed education; it's because any real change or innovation only comes when we allow ourselves to use our voice and defy the odds.
I recognized that I was falling into the beige, comfortable patterns by keeping parts of my personality separate from my professional life. For example, avoiding incorporating reality TV (like Housewives) into my content because it felt "silly."
Can I be perceived as competent while also someone who consistently watches reality TV?
The answer is yes. So much of reality TV entails the interpersonal relational dynamics that fit right into my niche! Who brainwashed us into thinking that being fun, being creative, cannot exist with being perceived as intelligent?
When I stop being consumed by scarcity and the fear of how my colleagues will perceive me, that’s when I really cook on my content. That’s when the free flow of creativity takes over.
Collaboration Over Competition
The number one fear I hear from therapists specifically is that they are more concerned about other therapists judging their content than the general public.
That level of internal bitterness is why our profession can be viewed with such a sticky lens. If you are willing to fight the people you should be in collaboration with, why should a client trust you with their deepest inner world?
I stand firm on this: My business is my business. I am a huge proponent of collaboration over competition.
Part of building a strong mindset is building your capacity to be disliked. It means having the tolerance to receive more—to build a message while supporting clients, building offers, and pursuing the business you've always wanted.
Your mindset must be so protective of your creative orbit that nothing can penetrate it. You need tunnel vision when it comes to your vision, being unwavering no matter what anyone thinks.
The Mindset Shift: Bridging the Gap
Mindset work isn't just affirmations; it is deep-seated, intuitive work rooted in your purpose.
When we think about mindset, we need to focus on what is going to afford us the capacity to build the dream business. It comes with truly believing and embodying that the thing you want is already yours, and you are just bridging the gap.
Ready to Root Your Visibility in Purpose?
If you are a healer or therapist struggling to reconcile authenticity with professional competency, you are ready for a mindset shift. You need a safe space to get off the autopilot of safe posting and anchor yourself in your true mission.
I have a few limited spots open in my Visibility Incubator. This program is designed to give you the structure, strategy, and mindset mastery required to:
Defy industry standards and confidently use your voice.
Incorporate your passions (even reality TV!) to strengthen your messaging.
Build a resilient creative orbit that resists professional judgment.
As a gift for listening to this series, I am offering 20% off the full price for new clients joining the incubator.
When you reach out, tell me where you would like to be rooted by the end of our time together: community, global message, or simply confidence and competence.
Enrollment is Now Open: Secure Your Spot in the Visibility Incubator
